Client : Formula One Images
- logo design
- brand research
We went into this project with a creative mind knowing we has such a unique project at our hands. And we couldn't be more proud of what we came up with, managing to succesfully combine key aspects of this client's business.
An auto-racing specialized photographer doesn't get any more sleek than that. We were faced with the creative challenge of designing a brand new logo for a photographer who specialized in shooting auto racing events, mostly those of Formual One. The final result was a stunning logo that featured a typeface representative of the LCD spots of a timer board as well as some of the LCD spots coming together to form a camera's focus point that's found in the viewfinder.