Logo Design
Client : El Gallo Auto Shop
Many businesses don't know what makes a proper name or how to create touchpoints that contain meaning. An auto-shop's name, "El Gallo" was derived of the word "rooster" in Spanish. We created an entire brand package that was inclusive of many significant touchpoints.
Pulling the brand's colours from it's name's meaning, we deployed extensive brand research into exterior design features of sports cars (the businesses' focal market). The concave features on both polar sides of the logo are inspired off two main features, the head lights and the rim.